Gina Katherine Céspedes Cáceres, Ninatanta Alva Jorge Humberto, Hernández Vela Jorge Antonio
DOI: 10.59427/rcli/2024/v24cs.2291-2304
The objective of this thesis was to determine the influence of Digital Marketing strategies on women’s entrepreneurship in a district of the Province of Trujillo 2023; It is basic, with a qualitative approach, phenomenological design; The study categories are digital marketing and entrepreneurship; The study setting was the district of Víctor Larco Herrera; Regarding the methodology, the interview was used as a technique and the interview guide as a data collection instrument, eight entrepreneurial women from the district participated. As a result, it was obtained that, in the district of Víctor Larco Herrera, women entrepreneurs, with various occupations, consider Digital Marketing as an indispensable tool for their ventures. The ability to attract customers locally and internationally through virtual publications updated with multimedia resources provides a significant competitive advantage. They identify disadvantages in Digital Marketing strategies, such as the presence of fake accounts and advertising plagiarism, the need for constant updating. The design of the Proposal addresses the need to promote female entrepreneurship through Digital Marketing strategies in the district of Víctor Larco Herrera in the current business context.
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